Gmail and Yahoo now expect every sender of regular email to follow a few rules. Here's what they mean for you.
Prove the email is really from you
Your domain needs records called SPF, DKIM and DMARC. They're like a signature and a return address that inbox providers can check. Hapi Mail walks you through adding them.
Make unsubscribing easy
Every marketing email needs a one-click unsubscribe, and requests must be honored within two days. Hapi Mail adds it and honors it instantly.
Keep complaints low
If too many people mark your email as spam, providers start filtering it. Only email people who asked, and make it worth opening.
What to do this week
- Set up your sending domain.
- Remove addresses that bounce.
- Make sure every email clearly shows who it's from.